We don’t bat at the air We discover and leverage INSIGHTS to help you make smart decisions

We are a Strategic Insights firm who custom designs and executes market research to empower our clients to make smart decisions

Here are some of the client questions we help answer

  • Who are our target customers and how do we segment them in a meaningful and actionable way?

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  • What are the optimal marketing messages and touchpoints for our products and services?

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  • What new products and services should we develop to win market space, enhance our existing position and improve the customer experience?

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  • What is the portfolio of products and services that gives us a strong position in the market, best meets our customers’ needs and fits with our company vision?

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  • How can we optimize our existing products and services to grow our current customers’ loyalty, expand our customer base and raise market entry barriers?

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Core Services

Insights Discovery

Actionable INSIGHTS lead to strategic decisions and opportunities. We discover INSIGHTS through primary and secondary market research that reveal the deep understanding of actions, thoughts and emotions.

Opportunity Identification

We leverage market research, creative exploration and collaboration to identify where the right opportunities exist for your products and your business.

Product Optimization

We leverage primary and secondary data along with facilitated discussions to understand how to optimize your existing products and services.

Market Research

We develop and execute custom and collaborative market research methodologies that best fit your strategic objectives, timeline and budget.

Focused Meeting & Workshop Facilitation

We custom develop workshops and provide expert facilitation of meetings to help you innovate, optimize, plan and problem solve.

Flexible Staffing

For those times when your own marketing or market research teams are at capacity, we offer monthly and yearly contracts to provide professional support where you need it.

Some Fun Facts about Us


Insight is the deep understanding that goes beneath the surface and behind the curtain, selectively using many individual particles to form a valuable gem.

— Elizabeth Cooper —

Our clients and their projects are unique, so a cookie cutter doesn't work.
EC Insights leverages the entire MARKET RESEARCH TOOLBOX to create custom solutions that best meet client needs, timeline and budget

Individual Interviews & Focus Groups

Individual Interviews & Focus Groups

Mobile & Online Data Collection

Mobile & Online Data Collection



Product Testing

Product Testing

Secondary Market Research

Secondary Market Research

Focused Meeting & Workshop Facilitation

Focused Meeting & Workshop Facilitation

Here are some clients we’ve enjoyed working with so far



We’ve worked across many categories with our healthcare roots running the deepest.

Customer Groups

  • Care Coordinators
  • Caregivers
  • Consumers
  • Executives
  • Food Animal Producers
  • Healthcare Providers
  • Nutritionists
  • Patients
  • Payers and Formulary Decision Makers
  • Pet Owners
  • Sales Forces
  • Thought Leaders
  • Veterinarians

Therapeutic Areas

  • Animal Health (companion and food animal)
  • Autoimmune
  • Chronic Pain
  • Delivery Devices
  • Dermatology
  • Diabetes
  • DPNP
  • Fibromyalgia
  • Infectious Diseases
  • Men’s Health
  • Mental Health
  • Oncology
  • Rescue Therapies

Case Studies

Some Examples of Our Work


Don't bat at the air for solutions and opportunities. Hit home runs. Email us so we can discover actionable insights to help you make smart decisions.

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